Rail Forum East Midlands (RFEM), formerly the Derby and Derbyshire Rail Forum, approached Primary Image to rebuild their existing website, which was in need of a complete overhaul.
RFEM is a well known organisation in the rail industry, representing over 150 businesses in and around the Derby area, which has a long history of being a rail manufacturing centre. The Derby area reportedly has the largest cluster of rail-related companies in the world, with the city recently celebrating 175 years since the arrival of the railways.
RFEM regularly meets with government ministers to raise awareness of the railway supply chain and its importance to the local economy.
The old Derby and Derbyshire Rail Forum website, created by a Nottingham-based web design agency in 2011, was not mobile-friendly and it becoming difficult to maintain. RFEM decided it was time to rebuild their website, which would coincide with the launch of their new name and logo.
What the website rebuild involved:
The website rebuild had to incorporate three key aspects:
- Be mobile friendly
- Incorporate RFEM’s new branding and colours
- Be very easy to update (for different team members)
The result was this modern-looking and uniquely styled web design, incorporating the bright, bold colours of RFEM’s new branding.
We paid close attention to the detail in every aspect of the website design. In particular, with lots of different sections on the website, it was crucial that the home page layout and navigation menu were clearly structured to make everything easy to find.
The website has news and event modules, with new content highlighted automatically on the home page. To ensure their previous news archive was not lost, we imported around 50 news articles from their old site.
RFEM also wanted to make use of videos, which are embedded throughout the website.
In addition, a members’ directory was included, which allows each of RFEM’s members to have a profile on the site. Each listing includes a logo, contact details, type of business and a description. Visitors to the website can quickly filter businesses into a specific category that they are looking for.
A very important factor was that Rail Forum East Midlands wanted the back-end editing system to be as easy-to-use as possible. We built a customised WordPress installation, with every editing screen quick and intuitive to use.
Mike, from Primary Image, said:
We really enjoyed working on this website rebuild for Rail Forum East Midlands. We were tasked with transforming their old, content-heavy website, and turn it into an attractive and easy-to-use website. We know this new website will provide a strong platform for RFEM to grow their membership base much further in the future.
Mike is the founding director of Primary Image. He specialises in the WordPress website platform and speaks regularly at national web design conferences. Mike became a member (MCIPR) of the Chartered Institute of Public Relations in 2015. Outside of work, his interests include photography and politics.