Our Work Rates

For ad-hoc design or development work, we charge an hourly rate, or you can pre-pay for a number of hours at a discounted rate. Though for larger projects or certain tasks, we charge a set fixed-fee (see below).

We can always provide a no-obligation estimate – just get in touch!

For time tracking purposes, we track time in fifteen minute segments, unlike many other agencies who only charge for whole hours.

Option 1: Pre-pay for a bundle of hours in advance

For our cheapest rates, pre-pay for your hours in advance and we’ll offer you a discount of up to 20% (see below).

You can use your hours whenever needed and they’ll remain active for 12 months, or until used up (whatever comes first!). We log each work item onto a timesheet, so you can track exactly how your hours are being used.

  • Buy 15 hours
    20% off
  • £38per hour
  • Choose this package for £570
  • Buy 5 hours
    10% off
  • £43per hour
  • Choose this package for £215
Benefits of our pre-paid work bundles:

Minimum of just 15 minutes billing time per task
Less invoicing = less hassle!
Cheaper rates

Option 2: Pay as you go

Alternatively, if you’d rather pay as you go, here’s our standard hourly rate.

We have a minimum billing time of one hour (£48) and work is normally invoiced at the end of each month.

  • Standard rate
  • £48per hour

For any websites not hosted with Primary Image (i.e. you host your website externally with your own provider), we do ask for payments upfront.

Fixed-Price Work

For any larger work tasks, expected to take over ten hours, we will normally agree a fixed-fee for the project, rather than an hourly rate. This is because, for larger tasks, it’s harder to estimate exactly how long the work will take.

With a fixed-fee quote, you have assurance that you won’t be paying any more than we have told you in advance.

All website builds (i.e. creating brand-new websites) are done on a fixed-fee basis, plus we also have fixed-fee packages for our SEO work.

What we don’t do

Many agencies have a “day rate”. We don’t think that’s always fair, because what happens if someone is distracted by a call, lunch break, etc. We charge only for the time we’re actually working for you, so we only have hourly rates or agree fixed-fee projects.

Unlike a lot of other design agencies who force clients onto a monthly retainer, we’re keeping our flexible work packages approach as it benefits our clients and means you only pay for what you need.

Primary Image office sign

Other pricing:

Website Training

We offer training on all aspects of running a website, including using WordPress software and SEO.

Normally this is carried out at your premises on a 1-2-1 basis, so you can use your own computer, and we will tailor our tuition to the aspects you want to cover.

Training time and travel time (calculated from our base in Westcliff-on-Sea, Essex) is on our standard hourly rate of £48/hour. If you don’t wish to use your own premises, we can also arrange private meeting room hire.

We can also organise training for groups and prepare training materials / slides in advance – please contact us to discuss your requirements.

Out-of-hours or "rush" rate

If you have an urgent business need, we can sometimes do work outside of our normal office hours (e.g. during evenings or weekends). Please get in touch to check our availability. If you ask us to do any out-of-hours work, we charge double time.

Website fees

  • Transfer away of a website:  £125
    (This includes uninstalling any Primary Image management software, providing a full copy of the website, and managing the domain name transfer).

Domain names

  • UK domain name registration for two years:  £28
  • International .com / .org / .net domain name registration for two years:  £35
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