Pricing

Our Work Rates

We charge an hourly rate for ad-hoc design or development work. Though for larger projects or complex tasks, we charge a set fixed-fee for the whole project (see below).

We can always provide a no-obligation estimate – just get in touch!

Please note we are currently updating this page to reflect our new 2020 prices. Our standard hourly rate is now £60/hour. More details will be published soon.

Fixed-Price Work

For any larger work tasks, expected to take over ten hours, we will normally agree a fixed-fee for the project, rather than an hourly rate. This is because, for larger tasks, it’s harder to estimate exactly how long the work will take.

With a fixed-fee quote, you have assurance that you won’t be paying any more than we have told you in advance.

All website builds (i.e. creating brand-new websites) are done on a fixed-fee basis, plus we also have fixed-fee packages for our SEO work.

What we don’t do

Many agencies have a “day rate”. We don’t think that’s always fair, because what happens if someone is distracted by a call, lunch break, etc. We charge only for the time we’re actually working for you, so we only have hourly rates or agree fixed-fee projects.

Unlike a lot of other design agencies who force clients onto a monthly retainer, we’re keeping our flexible work packages approach as it benefits our clients and means you only pay for what you need.

Primary Image office sign

Other pricing:

Website Training

We offer training on all aspects of running a website, including using WordPress software and SEO.

Normally this is carried out at your premises on a 1-2-1 basis, so you can use your own computer, and we will tailor our tuition to the aspects you want to cover.

Training time and travel time (calculated from our base in Westcliff-on-Sea, Essex) is on our standard hourly rate of £48/hour. If you don’t wish to use your own premises, we can also arrange private meeting room hire.

We can also organise training for groups and prepare training materials / slides in advance – please contact us to discuss your requirements.

Out-of-hours or "rush" rate

If you have an urgent business need, we can sometimes do work outside of our normal office hours (e.g. during evenings or weekends). Please get in touch to check our availability. If you ask us to do any out-of-hours work, we charge double time.

Website fees

  • Transfer away of a website:  £125
    (This includes uninstalling any Primary Image management software, providing a full copy of the website, and managing the domain name transfer).

Domain names

  • UK domain name registration for two years:  £28
  • International .com / .org / .net domain name registration for two years:  £35
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