Web design for a virtual PA business

Project details:

Client: Blossom Executive Support
Type of business: Virtual PA and business administration services
Location: Chelmsford, Essex
Date: Spring 2014

Primary Image created this web design for virtual PA business Blossom Executive Support, based in London and Essex (Chelmsford). The company launched in 2013 to provide virtual PA, business administration, marketing support and events management services to clients, especially those in the financial sector.

Managing Director Charlotte Wibberley originally launched her business with a basic website from 1&1, however she was not happy with the design, and as the company expanded Charlotte decided to invest in a custom-built bespoke website to convey a more professional image of her growing business.

For the new website, Charlotte wanted:

  • A fresh new image based around Blossom Executive Support’s brand colours, with a design that would stand out amongst the other typical corporate-style websites.
  • A site that was very easy for visitors to navigate around, with information presented neatly.
  • Email subscription forms integrated with MailChimp so that Blossom Executive Support could grow their subscriber base for their already popular newsletters.

Primary Image created a stylish web design to meet these requirements, which was built on the easy-to-use WordPress website editing software, allowing Charlotte to update the website’s pages and also write a regular blog. The Services page used a special accordion effect, allowing users to click on the headings to expand the information beneath, which means the page can include a lot of information but still look uncluttered and neat.

The website was also built to be responsive, meaning that it adapted to display perfectly on desktop monitors, laptop screens, tablets and smartphones.

Charlotte said:

A HUGE thanks for your hard work and creativity! I absolutely love my new website. Thank you so much… way better than I had imagined and ahead of schedule! Highly recommend these guys!

If you need a web design for your virtual PA business, please get in touch with a member of our design team!

Mike

Mike
Creative Director

Mike is the founding director of Primary Image. He specialises in the WordPress website platform and speaks regularly at national web design conferences. Mike became a member (MCIPR) of the Chartered Institute of Public Relations in 2015. Outside of work, his interests include photography and politics.