Web design for the Association of Railway Executives

Project details:

Client: Association of Railway Executives
Type of business: Rail industry networking
Location: London
Date: Winter 2011

The Association of Railway Executives (ARE) was established for senior people within the rail industry to meet and network with one another.

The organisation asked Primary Image to create a professional-looking website for their launch, which took place at a drinks reception at Trinity House, in Tower Hill, London. Primary Image also supported the organisation’s marketing in an advisory role.

We created this website using the WordPress editing platform, so the ARE could update their content themselves, including adding event listings.

The home page also included a slideshow box to create a “feel” for their events by using some key imagery.

The website carried this same design for seven years, until it was closed in January 2018, as part of its merger with the Chartered Institute of Logistics and Transport (CILT).

Also see the branding concept we designed for the ARE during the design phase.


Creative Director

Mike is the founding director of Primary Image. He specialises in the WordPress website platform and speaks regularly at national web design conferences. Mike became a member (MCIPR) of the Chartered Institute of Public Relations in 2015. Outside of work, his interests include photography and politics.