We created 2,000 flyers for F&Y Luxurious Massage, who are based in the Lancaster Gate area of Central London, but travel all over the city offering home visit massage services to their clients.
Two different styles of designs were created, with F&Y wanting something that looked professional and elegant to appeal to the high-end market. We created two formal-style designs, with a calming colour scheme that reflected their type of business. With tough competition for getting flyers noticed on people’s doormats, it’s important that potential customers immediately recognise what is being offered and the flyers must quickly “sell” the reasons why people should make a booking. Therefore, text was kept to a minimum to quickly convey the message and the “call to action”.
A fairly thick paper, 250gsm, was also chosen to emphasis the quality of their company, rather than using the typically thin flyers that are often used for door drops.
Do you need a flyer designed and printed for your massage, relaxation or beauty business?
Mike is the founding director of Primary Image. He specialises in the WordPress website platform and speaks regularly at national web design conferences. Mike became a member (MCIPR) of the Chartered Institute of Public Relations in 2015. Outside of work, his interests include photography and politics.