Primary Image created this political web design for Chris Loder, a Conservative councillor in West Dorset, who needed a new website to keep in touch with the local community and his constituents.
The website was launched with the following features:
- A design template that customised to the political party – in this case the Conservative Party and using the official blue and red brand colours.
- A news and blog area, and a separate area for press clippings, both with RSS feeds.
- Twitter feed integration throughout the website – with social media being a key communication channel.
- An email newsletter subscribe form, with this particular newsletter hosted with MailChimp.
- A diary section, which plots Chris’s local engagements onto a clickable map, with each event having its own dedicated page (with date, map and event description), with a separate category available for national events so they don’t appear on the local area map.
- A local business directory, with clickable map.
- An email contact form, allowing his email address to remain hidden from spammers.
Chris was elected the youngest councillor on the West Dorset District Council in May 2013.
The website was carefully optimised and designed to load very quickly, hosted on our fast UK-based web servers, and at launch it had a Performance Grade of 92/100 (from Pingdom), meaning it was faster than over 90% of other websites. The site was also designed to be mobile and tablet friendly, allowing the design to adjust to different screen sizes for convenient viewing.
Political website design
Primary Image specialises in web design and we offer a range of modules, such as blogs, events systems, maps and newsletter systems, that can be built into your website. We can create a professional web presence for political candidates who need a website, including local councillors. Our easy to use Content Management System makes it easy to take control of your website yourself and upload content through a simple interface.
Mike is the founding director of Primary Image. He specialises in the WordPress website platform and speaks regularly at national web design conferences. Mike became a member (MCIPR) of the Chartered Institute of Public Relations in 2015. Outside of work, his interests include photography and politics.